NR news: Procter & Gamble enters exclusive deal with ChromaDex

As we wait for the first human trial results of NR due out soon, the latest news is that Procter & Gamble recently entered an exclusive deal with NR wholesaler ChromaDex:

Global News Wire, Nov 05:

“Under the terms of the agreement, ChromaDex will provide P&G exclusivity to its new proprietary ingredient for use in P&G branded products. P&G will make an undisclosed up-front payment to ChromaDex as well as other payments based on achievement of various milestones. ”

Well, that should significantly expand the NR user base next year.  So how will the deal affect the cost to the consumer?

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